To be successful, an advocacy campaign
must have clear goals, strategies, and tactics, as well as adequate
resources for implementation. IAC strategic audits and plans systematically
assess your online capabilities and needs in order to provide a
detailed plan of action for advancing the goals of your campaign.
IAC audits and plans can be narrowly
focused on your organization's website, evaluating how well it serves
your strategic needs, or broadly focused, evaluating your organization's
entire Internet strategy.
IAC audits begin with in depth interviews
with your staff to identify your organization's goals, expectations,
and current capabilities. We then systematically review your website
and campaign materials.
IAC provides you a report that
assesses your strengths and weaknesses, compares your program to
the best practices in your space, and develops a strategic plan
of action to achieve your goals.